A global leader in polymer extrusion solutions for the medical device industry was struggling to quantify outcomes from its existing digital marketing efforts, keep up with the latest trends in marketing automation, and meet business objectives with existing marketing tools.
The industrial manufacturer chose to implement a modern cloud solution, Oracle Marketing Cloud (Eloqua), to eliminate inefficiencies stemming from manual processes in marketing and order management, as well as gain the ability to scale to meet the demands of its business. The organization needed an experienced and qualified partner to help achieve key objectives, including:
We chose AST as our implementation partner as they not only have the technical knowledge of implementing Oracle Marketing Cloud, but also bring extensive marketing knowledge. Through their understanding they helped to implement a solution which integrated with our marketing strategy. We thoroughly enjoyed working with AST and have continued our relationship with on-going support which has proved to be most valuable.”
Client Marketing Operations ManagerWe chose AST as our implementation partner as they not only have the technical knowledge of implementing Oracle Marketing Cloud, but also bring extensive marketing knowledge. Through their understanding they helped to implement a solution which integrated with our marketing strategy. We thoroughly enjoyed working with AST and have continued our relationship with on-going support which has proved to be most valuable.”
Client Marketing Operations ManagerAST’s depth of expertise in Customer Relationship Management (CRM) and proficiency in modernizing solutions in the Manufacturing industry made it the ideal partner for this engagement.
AST successfully implemented Oracle Marketing Cloud, establishing integration between Eloqua and the client’s website to streamline order processing and ensure effective prospect engagement throughout the buyer journey. The client has also been able to improve campaign effectiveness, enhance customer engagement, and increase customer conversions.
AST’s modernization of the client’s CRM platform has delivered the following business value:
AST’s depth of expertise in Customer Relationship Management and expertise in modernizing Manufacturing solutions ensured a successful implementation of Oracle Marketing Cloud to streamline order processing, improve campaign effectiveness, enhance customer engagement, and increase customer conversions.
