Embel Assist’s business is centered around providing big data solutions & enablement, predictive insights, real-time predictive marketing, and operational execution for its customers. Through its years of experience, Embel discovered that a key business problem for marketers is consolidating contact data from multiple sources and uploading it to Oracle Marketing Cloud (Eloqua) to run email campaigns. This is often an arduous task for marketers, since the data may reside in one or more external systems. Data consolidation requires advanced skills, from writing SQL queries to data manipulation in excel, and is not often part of the marketer’s skill set.
As cloud adoption increases, Embel Assist is leading the industry by providing a contact data consolidation solution to increase efficiency for Oracle Marketing Cloud. Its vision is to automate the loading and evaluation of contact data against external databases with the use of a configurable option, allowing marketers to focus on value-add campaign activities.
AST has been instrumental in providing us the ability to meet customer needs. Very easy to work with and they ensure a quality product is being delivered.”
Mike Hamsund Partner/CTO, Embel AssistAST partnered with Embel Assist to fully understand its business needs and the needs of its marketing customers. The team analyzed the feasibility of the desired solution, as well as the integration requirements, to design a user interface that would work seamlessly with Oracle Eloqua.
The Oracle Service-Oriented Architecture (SOA) Cloud Service solution has provided the following features and benefits:
AST’s expertise in the SOA cloud platform, cloud marketing applications, integration tools and data conversion requirements coalesced into the perfect recipe for success at Embel Assist.
