Harsco Metals & Minerals originally managed customer and sales data using email and spreadsheets. Its customer interactions were neither tracked nor documented effectively, and customer relationships were suffering. Harsco’s lack of standardization did not allow sales representatives and managers to effectively track and gain insight from the sales pipeline.
As the organization’s sales processes suffered, so did sales team motivation and the company’s bottom line. Harsco needed an expert to revolutionize its enterprise systems and implement best practices in order to improve customer relationships, and:
AST’s implementation of modernized applications and business processes has dramatically improved the way sales leadership views and manages customer data.”
Amit Ganguly, VP of CX, AST LLCAST utilized its decades of experience providing transformational enterprise solutions to address Harsco’s critical business needs, assisting the company in effectively leveraging its Oracle system to improve sales operations. The solution now acts as the Customer Master, providing both account and contact data to Oracle Sales Cloud and maintaining a central data repository for the Sales Organization.
AST’s successful implementation of this modern solution provides the following additional capabilities and efficiencies for Harsco:
AST utilized its decades of experience providing transformational enterprise solutions to implement
a centralized CRM solution for Harsco, leading to greater sales insights, standardized customer data,
and more lucrative customer relationships.
